Blogging is an artform. There is technique, there are to-dos. It is ultimately about the reading experience, and communicating a message. You want to be as effective as possible.
It’s not a con, it’s about making it work.
Here are 4 different ways of toning your message for greatest impact.
1. The Angry Post – this is the big rant. Hey, something’s gone wrong, and I’m pissed off! I’m telling you all! It can be quite a valid complaint (buying a crap phone, bad eating experience) or it can be a mild whinge (feeling tired today, kids playing up). Either way, it’s all about feeling unhappy. The Angry Post triggers a reflex response for readers who have had a similar experience.
2. The Gossip Post – hey, did you hear that x did this at work? Everyone likes rumours because it’s like being privy to special information. You’re in the know. In the secret club. It can be gossip about anything. About people. About gadgets. Remember this iPhone buzz? Gossip can be tantalizing, but quickly fades into airy nothings.
3. The Idea Post – my personal favourite :-). A new take on things, a new angle, then share it! Polish it up, make it readable, then get others excited. It can be a simple life experience drawn into something larger. It adds value to you, your readers, and everyone else. It becomes a long term contribution to the digital world.
4. The Group Post – all blogs have a niche audience. At times, it’s positive to restate who you are, what you are about, sharing a bit of yourself online. It forms a bond between you and your readers; a form of social grace. A great way to promote the two-way communication that blogs thrive on.
There are many other ways to blog. Share your experience!
expanded upon from Valleywag